Read a contact profile
Learn where everything is on a contact profile: five tiles at the top, tabs, a summary column and the contact actions.
Every contact has a profile page. To open it, click the contact's row in All contacts. The profile has four areas: five tiles, the tabs, a side column and the Contact actions menu.
The top row and five tiles
The top row shows the contact's name, email address and a status badge. The badge reads Blocked when the contact is on the block list. The sentence underneath sums up their recent engagement.
| Tile | What it tells you |
|---|---|
| Email health | Healthy, At risk or Blocked. Based on address checks, bounces, spam complaints and the block list. |
| Engagement | Stars out of 5 with a status beside them: Hot, Cooling, Cold or New. |
| Buying intent | Calculated from website visits and form activity matched to this contact. A lock appears when there is no match. |
| Consent status | Confirmation recorded or No confirmation record. |
| Last engagement | The last time the contact opened an email or clicked a link. |
Click a tile to open the related tab. For the stars and the status, see Read engagement stars and status.
The tabs
- Overview: the status card, Recent emails and Recent activity.
- Fields: email, first name, last name, country and custom fields.
- Activity: what the contact has done, newest first.
- Insights: Emails sent, Opened, Clicked and Bounces, plus Email history and Engagement pattern.
- Lists: the contact's lists and the segments whose rule they match.
- Notes: your team's notes about this contact.
Preferences, Orders and Web behaviour appear when those features are set up in your account. For more, see Read contact activity and email history and Edit contact fields and lists.
The side column
The side column stays visible on every tab.
- Subscription and consent: status, consent method, confirmation record and source. Click Consent details for the full record.
- Lists, Segments and Tags: the first three lists, the matching segments and the contact's tags.
- Data quality: warnings only. Click Check address to verify the address.
The Contact actions menu
- Edit contact: opens the Fields tab.
- Add to list and Add tag: put the contact on a list or apply a tag.
- Unsubscribe: the contact receives no campaign or automation emails.
- Add to block list: no email at all is sent to this address.
- Download contact data and Download consent record: all of the contact's data in one file, or the consent record as a PDF.
- Delete and Permanently forget: both ask you to confirm.
Deleting is not forgetting
Delete removes the contact's record, fields, list memberships and activity. If the contact asked for their data to be deleted, use Permanently forget. MailGraf deletes the personal data and keeps the address encrypted on the block list. No email is sent to this address again. This cannot be undone.
Frequently asked questions
Why is Buying intent locked?
A score appears once a website visit or form action is matched to this contact. Website tracking needs to be installed first.
What is the difference between Delete and Permanently forget?
Delete removes the contact's record. The same address can be added again and can receive email. Permanently forget deletes the personal data and keeps the address encrypted on the block list. Even if the address is added again, it receives no email.
How does an unsubscribed contact subscribe again?
Click Send confirmation email in the Contact actions menu. The contact stays unsubscribed until they click the link in that email.
Related articles
Was this helpful?
Still need help?
Write to us and a person will answer.
