Read a contact profile
Learn where everything is on a contact profile: the header and four boxes at the top, tabs, a summary column and the contact actions.
Every contact has a profile page. To open it, click the contact's row in All contacts. The profile has four areas: the header with four boxes, the tabs, a side column and the Contact actions menu.
The header and four boxes
The header shows the contact's name and email address, followed by their stars and status: Hot, Cooling, Cold or New. Click the stars to see how they are calculated. A status badge appears only when the contact is not active. For an unsubscribed contact, the header shows Unsubscribed with how they left, the reason and the date, and the stars are hidden. The sentence underneath sums up their engagement.
| Box | What it tells you |
|---|---|
| Added | The date the contact was added and how long ago that was. |
| Source | How the contact arrived: a file, a form, the API or added individually. The file, form or key name is shown when it is known. |
| Last engagement | The last time the contact opened an email or clicked a link. Click it to open Activity. |
| Email health | Healthy, At risk or Blocked. Based on address checks, bounces, spam complaints and the block list. It reads Not known yet until the first delivery signal arrives. |
For the stars and the status, see Read engagement stars and status.
The tabs
- Overview: the Emails card and Recent activity, which always ends with Contact added.
- Fields: email, first name, last name and country, the details MailGraf keeps (contact ID, dates and source) and custom fields. Country is chosen from a searchable list.
- Activity: what the contact has done, newest first.
- Insights: Emails sent, Opened, Clicked and Bounces, plus Email history, Engagement pattern and Buying intent.
- Lists: the contact's lists and the segments whose rule they match.
- Notes: your team's notes about this contact.
Preferences, Orders and Web behaviour appear when those features are set up in your account. For more, see Read contact activity and email history and Edit contact fields and lists.
The side column
The side column stays visible on every tab.
- Subscription and consent: status, consent method and confirmation record. Subscribed appears when the consent date differs from the date the contact was added. Click Consent details for the full record.
- Lists, Segments and Tags: the first three lists, the matching segments and the contact's tags.
- Missing data fields: appears only when something is missing, such as the first name.
The Contact actions menu
- Edit contact: opens the Fields tab.
- Add to list and Add tag: put the contact on a list or apply a tag.
- Unsubscribe: the contact receives no campaign or automation emails.
- Add to block list: no email at all is sent to this address.
- Download contact data and Download consent record: all of the contact's data in one file, or the consent record as a PDF.
- Delete and Permanently forget: both ask you to confirm.
Deleting is not forgetting
Delete removes the contact's record, fields, list memberships and activity. If the contact asked for their data to be deleted, use Permanently forget. MailGraf deletes the personal data and keeps the address encrypted on the block list. No email is sent to this address again. This cannot be undone.
Frequently asked questions
Where is Buying intent?
It is a card at the bottom of the Insights tab. It lists this contact's visits to key pages such as pricing, demo, contact and checkout. Website tracking needs to be installed first.
What is the difference between Delete and Permanently forget?
Delete removes the contact's record. The same address can be added again and can receive email. Permanently forget deletes the personal data and keeps the address encrypted on the block list. Even if the address is added again, it receives no email.
How does an unsubscribed contact subscribe again?
Click Send confirmation email in the Contact actions menu. The contact stays unsubscribed until they click the link in that email.
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