Pricing
Email marketing plans and pricing
Choose your monthly sending volume and grow your business with advanced marketing automation tools.
Emails a month
The 5,000 emails a month plan is billed yearly.
10K a month
- Unlimited contact storage
- 10 user seats
- Unlimited marketing automation
- 50 GrafAI credits a month
- Sending waves and quiet hours
- Send-time optimisation
- 10 spam tests a month
- Unlimited forms and pages
- Popups
- Website tracking
- Technology and geography reports
- Bot click detection
- Email support
Enterprise
Custom- Named account manager
- Managed campaigns, we design and send
- Account migration support
- Dedicated IP
- Sub-accounts
- Custom SLA
The price you see is the final amount. No VAT is added at checkout.
Secure payment with
Only need to clean a list?Email verification credit packs
Trusted Sending Infrastructure
Built for fast-moving companies that care about growth and quality.
Included in every plan
The tools you need to create email campaigns, manage your contacts and track results.
Drag-and-drop email editor
Build your campaign with content blocks and reuse your design for future emails.
Contact and list management
Import contacts, organise your lists and use segments to reach the right people.
Integrations
Connect MailGraf to your CRM, shop and form tools with Zapier, Make and n8n, so new contacts land on your lists automatically and campaign results flow into your other apps.
Campaign reports
See which campaigns attract interest, which links get clicked, and review bounced emails and unsubscribes for each campaign.
Get to know your contacts
Explore each contact’s activity timeline. Review their consent records in the same profile and download them whenever you need.
Send from your own domain
Connect your brand’s domain or start with a sending domain managed by MailGraf.
What's included
See what the monthly plan includes and what Enterprise adds.
Scroll sideways to see every plan.
| Feature | Monthly plan | Enterprise |
|---|---|---|
There is no contact limit. Add as many contacts and lists as you need. | Unlimited | Custom |
The number of emails included in your plan. Your allowance renews every month. Automation sends count towards it too. | Your chosen volume | Custom |
Give team members access with their own login details so you can work together without sharing a password. | 10 | Custom |
The number of automations you can run at the same time, such as a welcome sequence for new subscribers. | Unlimited | Unlimited |
GrafAI credits that renew every month, used for email drafts, subject lines, text edits, images and report summaries. Each action shows its cost on the button, and you can add a credit pack when you need more. | 50 a month | Custom |
Build your campaign with text, images and buttons, then reuse the design for your next send. | Included | Included |
Keep your logo and brand colours together so every new design feels consistent with your brand. | Included | Included |
Upload and organise your images, then reuse them across campaigns. | Included | Included |
Save headers, product sections or signatures you use often and add them to your next design. | Included | Included |
Review your email in desktop and mobile views before sending, and check design and content changes in the preview. | Included | Included |
Images you upload are automatically resized and compressed without visible quality loss, so your emails load faster and you never worry about file sizes. | Included | Included |
Remove MailGraf branding from your emails so your own brand takes centre stage. | Included | Included |
Organise contacts into lists and handle actions such as adding to a list or moving between lists in bulk. | Unlimited | Unlimited |
Store company, city or other details on contact profiles, then use them for segmentation and personalisation. | Unlimited | Unlimited |
Group contacts by their details and engagement so you can send each audience more relevant content. | Included | Included |
Label contacts by interest, source or campaign to make them easier to find and group. | Included | Included |
See a contact's emails, opens and clicks in chronological order to follow their engagement with your brand. | Included | Included |
Use a contact's email engagement score to spot growing interest or declining activity. | Included | Included |
Review a contact's consent details from their profile and download the records when you need to share or retain them. | Included | Included |
Manage contact preferences for open and click tracking and keep the permission details with their record. | Included | Included |
Ask new subscribers to confirm their email address with a verification link, helping reduce incorrect or unwanted signups. | Included | Included |
Collect email addresses and the contact details you need through a signup form. Embed it on your website or share its link. | Unlimited | Unlimited |
Create a focused page for a campaign, event or offer and guide visitors towards one clear action. | Unlimited | Unlimited |
Display signup or offer messages on your website and invite visitors to join your list. | Unlimited | Included |
Send from an email address on your own domain so recipients can recognise your brand. | Included | Included |
Choose a date and time for your campaign and let it start automatically when the time comes. | Included | Included |
Send your campaign in groups at set intervals to spread the volume over time. | Included | Included |
Give your sending a break overnight. When enabled, emails pause between 21:00 and 08:00 in your campaign's time zone, then resume in the morning. | Included | Included |
Set the maximum number of recipients for a campaign when you want to limit a send to a smaller group. | Included | Included |
Track website visits and page views for recognised contacts alongside their email engagement. | Included | Included |
Use past engagement to inform sending times and reach contacts when they are more likely to engage. | Included | Included |
Review deliveries, opens, clicks, bounces and unsubscribes for each campaign and see which links receive clicks. | Included | Included |
View link clicks on your email design to see which areas attracted the most interest. | Included | Included |
Identify clicks from automated systems such as security scanners and see them in your reports. These clicks are filtered out of your results. | Included | Included |
See engagement by device, operating system, browser and email app, and prioritise design checks for the environments your audience uses. | Included | Included |
Review the estimated country and city distribution of engagement to understand where your audience is based. | Included | Included |
Review selected campaigns together, see their combined performance and compare individual results. | Included | Included |
Share campaign results with a link or download them as a PDF so colleagues or clients can view the report without signing in to MailGraf. | Included | Included |
Tag campaign links with UTM parameters to identify email-driven website traffic in Google Analytics. | Included | Included |
Track how people join and leave your list over time to understand audience growth. | Included | Included |
Access results from previous campaigns and use past sends to inform your next campaign. | Unlimited | Unlimited |
Check your email before sending and review the spam assessment to address potential issues. | 10 a month | Custom |
Identify invalid and high-risk email addresses in your list to reduce avoidable bounces before sending. | Separate credits | Custom |
Use an IP address dedicated to your sending. Assessed for accounts that regularly send 100,000 emails a month or more. | Paid add-on | Custom |
Compare sending and delivery results across email providers such as Gmail to see where delivery issues are concentrated. | Included | Included |
Connect your software to MailGraf and manage supported contact and campaign operations from your own applications. | Included | Included |
Send automatic notifications to your system when supported events occur, keeping your applications up to date. | Included | Included |
Control the areas and actions available to team members through their roles. | Included | Included |
Review recorded user actions to see who did what in the account. | Included | Included |
Manage contacts and campaigns for different brands or clients in separate accounts. | Available separately | Custom |
Get help with setup and day-to-day use through the support channels included in your plan. | Priority email and phone | |
Work with one person who knows your account. Reach them directly for setup, sending plans, deliverability and reporting, and let them carry your requests to our team. | Not included | Included |
Agree service and support commitments in writing as part of your enterprise proposal. | Not included | Included |
Plan your account setup and first steps with our team through an onboarding service tailored to your needs. | Not included | Custom |
Let our team design and send your campaigns, with the scope agreed in your enterprise proposal. | Not included | Custom |
The 5,000 emails a month plan is billed yearly; from 10,000 emails you can pay monthly or yearly. Yearly billing includes 2 months free. | Yearly up to 5,000; monthly or yearly from 10,000 | Custom |
The regions where your account data is stored. | DE and UK | DE and UK |
Customer Stories
Real results from real teams
Hear from marketing teams who switched to MailGraf and never looked back.
We migrated a 27k-contact list from Mailchimp and our open rates stayed exactly the same. The transition was smooth, support was hands-on, and our monthly bill dropped to a third of what we were paying. Honestly, we should have switched sooner.
MailGraf just works. Five years in and we haven't experienced a single outage. When we need help, someone actually picks up. No ticket queues, no canned replies. For a mid-size team, that reliability is everything.
The email delivery performance and the service truly surprised us. They cleaned our list before the first send, advised us on better subject lines, and optimized the visuals in our content. No one had told us these things before. It feels less like a SaaS tool and more like having an email expert on the team.
Every plan includes credits each month. Each action shows its cost before you start; an email draft uses 20 or 30 credits.
Frequently asked questions
Getting started
Can I try MailGraf for free?
Yes. Try MailGraf for 14 days with up to 250 contacts and 500 emails in total. No credit card is required. We open trial accounts on request; just message us from the contact page.
What happens when the trial ends?
Your account and data are kept, and you can still sign in. Sending stops until you make a purchase.
How do I send my first email campaign?
Create your account, set up a sending domain and import your contacts who have agreed to receive your emails. Then build your campaign in the email editor and send a test. You can connect your own domain or create a MailGraf-managed sending domain without changing DNS settings.
Can I get help with setup and using MailGraf?
Yes. Email support is included. If you would like us to handle setup or run your campaigns, these are available as separate services.
Can I move from another email marketing platform?
Yes. You can import contact lists exported as CSV files from Mailchimp, Brevo, Klaviyo and similar platforms. Import unsubscribed contacts separately to keep them excluded from campaigns. Contact us if you need migration assistance.
Plans and payment
Can I pay monthly?
The 5,000 emails a month plan is billed yearly. From 10,000 emails a month, you can choose monthly or yearly billing. With yearly billing, you get 12 months for the price of 10. Your email sending allowance renews every month, whichever billing option you choose, and unused emails do not roll over.
Which payment methods can I use?
You can pay by card. The 5,000 emails a month plan is billed yearly; plans from 10,000 emails a month can be billed monthly or yearly. Enterprise quotes can also be paid by bank transfer. Your invoice is issued and sent to you after payment.
Can I upgrade in the middle of my billing period?
Yes. When you upgrade, you only pay the difference for the time left in your current period. Your renewal date stays the same, and your new plan’s price applies from renewal.
Do you offer refunds?
You can try MailGraf free for 14 days to see whether it’s right for your business. No credit card is required. We open trial accounts on request; just message us from the contact page. You can cancel at any time and continue using MailGraf until the end of your paid period. Your subscription will not renew.
What happens when my sending allowance runs out?
To continue sending, you can purchase additional sending credits or move to a larger plan. You can also wait for your monthly allowance to renew. You can review the additional allowance and its price before purchasing.
Sending and list health
Is there a limit on the bounce rate?
Yes. Before a send, a free bounce test estimates your list's risk, and a list above an estimated 5% should be cleaned first. After a send, hard bounces of 5% or more put sending on hold for review and 10% or more stop it. You clean the list with email verification credits inside MailGraf.
Are there daily or hourly sending limits?
Paid packages have no daily or hourly limit; you use your package allowance on any day and at any hour. Trial accounts are limited to 250 emails a day.
Can I send cold emails with MailGraf?
No. MailGraf is for emailing people who gave you permission. Purchased, rented or scraped lists are not accepted, and sending to them leads to account suspension.
Can I add more than one list?
Yes. Add as many lists and contacts as you need; there is no contact limit.
Do you offer email list cleaning?
Yes. Contact our support team about email verification and list cleaning. These services are assessed separately from your email sending allowance. Removing invalid addresses does not establish permission to email the remaining contacts.
Account, API and data
How many users can I add to my plan?
Your plan includes 10 users. Users are your team members, separate from the contacts on your mailing list. For larger teams or sub-accounts, ask us for an enterprise quote.
Can you manage campaigns on my behalf?
Yes. Our managed service covers template design, list management and campaign sending. This is separate from your standard subscription. We can prepare a quote based on the support you need.
Do you provide API and webhook access?
Yes, on every paid package. Use the API to manage contacts and lists, query blocked addresses, trigger automations and pull campaign reports. Webhooks deliver events to your systems automatically. Campaigns themselves are sent from the app.
How do you protect my data?
Access to account data is controlled through user permissions. Unsubscribes and consent records are managed per contact. Our Privacy Policy explains processing locations, service providers and how personal data is handled. Contact us with questions about your data or UK GDPR requirements.
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Drive more engagement and sales with MailGraf
Enterprise infrastructure, high deliverability and advanced tools to help you build stronger, more effective campaigns.


