Use the Reports screen
Review campaign, delivery, audience, technology, location and validation results for the right date range.
Reports brings account-wide sending and audience results into one place. Choose a date range and the tab that matches the question you want to answer.
Choose a date range
Use the menu at the top right to choose Today, Week, Month, 3 months, 6 months, Year to date, Year or All time. Choose Date range when you need specific start and end dates. MailGraf filters activity that happened over time to this range.
Figures that describe the current state ignore the range. These include current contact totals, sending domain status and block list inventory. Each report identifies this distinction where it matters.
Open the right tab
- Overview summarises emails sent and delivered, unique opens and clicks, bounces, unsubscribes and complaints. It also shows sending activity, recent campaigns and provider performance.
- Campaigns compares sent campaigns. Select one to see how its audience was filtered and review the results collected so far.
- Deliverability covers delivery health, provider results, domain status, bounce reasons and block list inventory.
- Audience shows total and sendable contacts, audience growth, engagement temperature, consent quality and acquisition channels.
- Technology splits opens and clicks by device, email client, browser and operating system. Select a row to view the matching contacts or download a CSV file.
- Locations maps recipients, unique opens or unique clicks by country and city. Select a country to open its contact list.
- Validation explains address-checking results and invalid addresses blocked before sending. You can start a free bounce test or a full-list verification here. See Verify and clean your email list for the complete steps.
Review items that need attention
The Needs attention section under Overview lists rule-based conditions that may require action. A sending pause, incomplete domain setup or contacts without recent engagement can appear here.
Follow the action shown for the specific condition. A domain warning opens domain settings while an engagement warning can lead to a new segment.
Open data
Privacy proxies can open emails before a recipient reads them and can hide the real device or location. Clicks are a stronger signal for genuine engagement and device distribution.
Frequently asked questions
Which reports use the selected date range?
The range filters sending and audience activity from that period. Stock values such as current contact counts, domain status and block list inventory ignore the range.
Why are opens less reliable than clicks?
Some inbox providers open emails automatically or serve them through privacy proxies. Consider opens alongside clicks rather than on their own.
Where can I see the details for one campaign?
Select a campaign under Campaigns, then use Open full report.
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