Set link and hover colours

Link colour comes from three layers: your brand default, the campaign's global setting and a colour you give to a single word. Most of the time the global setting is all you need.

The global link colour

1. In the editor, with nothing selected, click the cog in the right-hand panel

   The global settings open: Layout, Headings, Body text and Links.

2. Go down to Links

   There are five settings: Link colour, Size, Weight, Hover colour and Underline links. Leave size and weight empty and a link takes the size and weight of the text around it.

3. Pick a Link colour

   The arrow next to the colour takes the value back to your brand's link colour.

4. Pick a Hover colour if you want one

   This is the colour shown while the mouse is over a link. It works in webmail such as Gmail, not in Outlook for Windows; the note on screen says the same. Choose None to leave it out.

This setting covers links in text, heading and list blocks. The footer block is separate; it has its own Link colour field on its panel.

Colour a single link differently

While editing text, select the linked word and colour it with Text color in the toolbar. That colour overrides the global setting for that word only, and the underline takes the same colour. On a link coloured this way, the hover colour no longer applies.

The brand default

Brand settings has a Link colour field under Typography. It is the starting value for every new design; the reset arrow in the editor returns to it. There is no hover colour in Brand settings; hover is set in the editor only.