Understand consent status and confirmation records

Consent means that a contact has agreed to receive your emails. The contact profile shows both the consent method and whether MailGraf has a record of a confirmation link being clicked. These are separate pieces of information and neither is the same as verifying the email address.

Two methods

• Single opt-in: the person completed a form or was added with your permission declaration. MailGraf has no separate record of a confirmation link being clicked.
• Double opt-in: the person clicked the confirmation link in an email sent to them. MailGraf stores the time and the IP address of that click.

MailGraf records contacts added with your permission declaration as single opt-in. A double opt-in record is created only when the contact clicks the confirmation link sent to them.

Confirmation recorded, no confirmation record

In the Subscription and consent section of the right-hand column, the Permission row shows one of two results:

• Confirmation recorded: the contact completed double opt-in. MailGraf has recorded when the confirmation link was clicked and the IP address used.
• No confirmation record: MailGraf holds no record of a confirmation link being clicked. That does not mean the contact has no permission. The Source box at the top of the profile shows how they were added: Added individually, Copy & paste, File import, Copied from list, API or Form.

Where to find the record

The Subscription and consent section in the right-hand column shows the subscription status, consent method and confirmation record. Click Consent details to open the full record. It includes the Consent method, Recorded on date and, when available, the Confirmed time and IP address.

For contacts who joined through a form, the record may also include Consent proof. This shows the signup page and the text the contact agreed to. Download consent record downloads the record as a PDF. To see consent-related activity over time, use the Permission filter on the Activity tab.

How a confirmation record is created

A double opt-in record is created when the contact clicks a confirmation link. The link can come from a signup form, a reconfirmation link or the resubscribe email described below:

• With a double opt-in signup form, the person completes the form and then clicks the link in their email.
• For an unsubscribed or bounced contact, you can create a re-confirmation link. On Lists > Block list, open the contact's row menu and click Create re-confirmation link. Share the single-use link through your own channel. You can set it to expire after 24 hours, 7 days or 30 days. Re-confirmation links are not available for addresses with a spam complaint.

Consent is not verification

Email verification checks whether an address is valid and can receive email. You run the check for a list under Reports > Email verification. Consent is the person's decision to receive your emails. A verified address does not mean that its owner has given permission.

Send a resubscribe email

If an unsubscribed contact asks to receive emails again, open their profile and choose Contact actions > Send confirmation email. Tick The contact asked for this, then click Send.

Sending the email does not resubscribe them. They must confirm the link first. You can send this email once every 30 days per contact; it cannot remove a bounce or complaint block.

Topic choices and email breaks are separate from subscription status. See Manage email preferences.