Create your first list

Use a list to group contacts who have agreed to receive your emails. Give your first list a recognisable name, such as Newsletter or Customers.

Create the list

1. Open Contacts > Lists

   Click New list.

2. Name your list

   Enter a name and click Save, then open the list.

Add contacts

Open the list and choose an option from Add contact:

• Import from a file: upload a CSV, match its columns and confirm consent.
• Add one contact: enter the email address and contact details, then save.
• Paste addresses: paste the addresses to prepare an import.
• Copy from another list: add contacts from another list in your account.

Check that the correct destination list is selected. Use Imports to check the result and Contacts to see who was added.

Adding an address to a list does not obtain consent. The consent declaration records permission you already have.

Review your list and contacts

On Lists, compare active and total contacts, 30-day trend, Growth and Last used. Open a list and use search and status filters in Contacts to find the people you need. Last activity and Date added describe different events.

Contact count over time shows the count at the start of the period, additions, removals and today's count. The chart records the count at the end of each day. Removals appear as a decrease, and charts begin on the list's creation date.

List engagement trend groups contacts into Opened at least once, Never opened and Not emailed yet. The headline percentage measures contacts who opened at least once among those emailed from this list. Contacts not yet emailed are excluded from that calculation.

The headline covers All time and does not change with the selected date range. Apple Mail's automatic opens are included. Click Segment beside a group to create a segment for that audience.

Connect a form and validate

In Connect a signup form, choose Connect an existing form or Create a form. Select this list as the form's destination so new signups are added here.

Use Validations to review address checks. Before your first send, follow Verify and clean your email list.

Deleting a list keeps the contacts in your account and leaves their memberships in other lists unchanged.

Create a test list

Keep a separate test list for teammates who review your email designs.

1. Open Contacts > Lists and click New list

   Enter a recognisable Name, such as Design review team.

2. Tick Test list

   Click Save.

3. Add your reviewers

   Open the new list and click Add contact to add your team's addresses. Each test list can contain up to 20 contacts.

Test lists cannot be used as a campaign audience. Only active contacts receive test emails. Once the list is ready, send a test to your group. All test lists share the account's daily limit of 100 test emails.