Read a campaign report

A campaign report shows how the send reached your audience and what recipients did next. MailGraf continues to collect results after the campaign goes out.

Select the campaign

1. Open Campaigns under Reports

   The date range at the top limits the list to campaigns sent during that period.

2. Click a campaign row

   The side panel shows how the audience was filtered at send time and the results collected so far.

3. Click Open full report

   The detailed view opens the campaign preview and every performance section.

You can reach the same detailed report by clicking a sent campaign's name on the Campaigns page.

Compare the main results

The cards at the top show recipients, delivered messages, bounces, opens, clicks and unsubscribes. The text below each rate identifies whether it uses recipients or delivered messages as its base.

Delivery funnel follows the path from sent to delivered, opened and clicked. Addresses excluded by pre-send validation do not count as recipients or bounces.

Click a metric card to list the matching contacts. You can search the list, separate hard and soft bounces or click Download Excel to export the complete list as CSV.

Review engagement

Opens and clicks over time uses hourly points for the first 48 hours, then daily points. Link performance compares unique and total clicks for each link.

MailGraf removes clicks caused by automated security scans. Opens can still be affected by privacy proxies, so give clicks more weight when judging genuine interest.

Why they unsubscribed groups the reasons and comments left by recipients. If someone chose Never signed up, review how those contacts entered your account before the next send.

Refresh or share the report

Click Refresh to load the latest results. To share the report outside your account, click Share report. MailGraf copies the sharing link to your clipboard.