Read a campaign report

A campaign report shows how the send reached your audience and what recipients did next. MailGraf continues to collect results after the campaign goes out.

Open a campaign report quickly

On the Campaigns page, click the name of a campaign you have sent. The report window shows opens, clicks, bounces and unsubscribes.

Open it from Reports

1. Open Campaigns under Reports

   The date range at the top limits the list to campaigns sent during that period.

2. Click a campaign row

   The side panel shows how the audience was filtered at send time and the results collected so far.

3. Click Open full report

   The detailed report opens with Overview and Click map tabs. Technology and Locations also appear when your plan includes them.

Compare the main results

The report header shows the campaign name, sender, subject, send date and audience lists where available. Four cards below it summarise Opens, Clicks, Bounced and Unsubscribes. Spam complaints appear separately within the unsubscribe card.

Addresses blocked by pre-send validation and not sent an email do not count as bounces. They appear separately in the report’s validation note.

Select a figure within a metric to list the matching contacts. You can search the list, separate hard and soft bounces or use Download Excel to export the complete list as CSV.

What are hard and soft bounces?

A bounce means your email could not be delivered to the recipient. These results appear in the Bounced card.

• Hard bounce: A permanent delivery problem, such as an address that does not exist or a closed mailbox. MailGraf blocks these addresses and excludes them from future sends.
• Soft bounce: A delivery problem such as a full mailbox or a temporarily unreachable receiving server. A later attempt may succeed, but delivery is not guaranteed.

Click the figure in the Bounced card to see the affected addresses. For explanations of error codes, see Understand bounce codes.

Review the overview

Opens and clicks over time uses hourly points for the first 48 hours, then daily points. Link performance compares unique and total clicks for each link.

MailGraf removes clicks caused by automated security scans. Opens can still be affected by privacy proxies, so give clicks more weight when judging genuine interest.

Why they unsubscribed groups the reasons and comments left by recipients. If someone chose Never signed up, review how those contacts entered your account before the next send.

Use the click map

Click map opens the email design that was sent and places each link's engagement over the design. Switch between Desktop, Small mobile (375px) and Big mobile (430px), then choose Unique clicks or Total clicks.

Select a link to see its rank, share of clicks, first and last click, and device split. Use View clickers to open the contact list or download a CSV file. Links with no clicks have a dashed outline, and automated clicks from security scanners are not counted.

Clicks identified as security scanner activity are filtered on every plan. The detailed breakdown of bot clicks is included in Pro. Combined reporting, which brings several campaigns together, is also a Pro feature.

Review technology and locations

Both reports are included in Pro. Their tabs are hidden if your plan does not include them. Data collection continues, and gaining access opens previously collected results too.

Technology groups opens or clicks under Devices, Email clients, Browsers and Operating systems. Each row shows its share and contact count. Select a row to view the contacts or download a CSV file.

Locations plots recipients, unique opens or unique clicks on a world map. Review the leading countries and cities, then select a country to open its contact list.

Share the report or download a PDF

Your technology and location allowances also apply to shared reports, PDFs and CSV exports of those breakdowns. Sharing or downloading a report does not unlock details excluded from your plan.

Click Refresh to load the latest results. Click Share report to create a sharing link straight away. MailGraf copies the link to your clipboard, ready to send to the recipient.

You can download the PDF report 7 days after sending starts. Sending must also be complete. Click PDF report and choose the report language.

See Compare plan allowances for Starter and Pro features and usage limits.