MailGraf
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Campaigns

Set button and social links

Give a button a web, file, email, phone, WhatsApp or calendar link, and connect your accounts to the social icons.

Updated 8 Oct 2026Open Campaigns in app

Buttons and social icons take the recipient somewhere. You set where in the block's panel.

  1. Click the button in the email

    The left panel switches to the button's Content tab. In Button text, type the words shown on the button.
  2. Choose the link type under Link

    There are seven types. The fields each one needs are listed below.
  3. Fill in Name in reports

    The click report shows this name instead of the address. For example, “Download catalogue”.
  • Web page: type the address starting with https://.
  • File: click Choose a file from media and pick the file.
  • Email: type the Email address. Add a Subject and Message if you like; the recipient's email app fills them in.
  • Phone: type the number with its country code. When the recipient taps the button on a phone, a call starts.
  • WhatsApp: type the number with its country code. Add a pre-filled message if you like.
  • Add to calendar: fill in Event name, Date, Start, Duration and Location.
  • System link: choose View in browser or Preference centre.

Connect the social icons

  1. Click the Social block in the email

    If there is no block yet, click the Content icon on the left and drag the Social block from the More group onto the email.
  2. Click Add link and choose the platform

    Facebook, Instagram, X, LinkedIn, YouTube, TikTok, Pinterest, WhatsApp and Telegram are on the list.
  3. Type your account's address

    Your username is enough; MailGraf completes the full address for you.
  4. Drag the handle to change the order

    Icons appear in the email in the order shown in the panel.
  5. Choose the colour on the Style tab

    Under Colour, pick Colour, Black or White. Size and Icon spacing are on the same tab.

White icons

White icons cannot be seen on a light background. If you picked White, give the row or the block a dark background.

Frequently asked questions

Which calendars does Add to calendar work with?

Google, Apple and Outlook calendars. When the recipient clicks the button, a calendar file downloads; opening the file adds the event to their calendar.

What happens to a social icon I leave without a link?

It shows in the email but takes nobody anywhere. Before sending, either type the link or remove the icon.

Can I add my own icon?

Yes. Click Add custom icon. Use a square PNG of at least 64 × 64 px. SVG files do not work in email.

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MailGraf is a trading name of MailGraf Digital Ltd, registered in England and Wales, No. 13282175. ICO ZB250899.