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Create a form

Choose a purpose and target list, arrange the fields and prepare your form for publishing.

Updated 29 Aug 2026Open Forms in app

Forms collect newsletter subscriptions or enquiries from your visitors. Each form owns its fields, audience settings, design and response behaviour, so the same form can be shared by link, embedded on a website or selected inside a popup.

Create the draft

  1. Open Forms and click New form

    The new form window holds the settings needed to create the first draft.
  2. Enter a Form name

    This name is only visible inside your account. Use a short name that identifies the form.
  3. Choose a Purpose

    Newsletter signup adds someone after they use the confirmation link. Lead capture saves the response immediately.
  4. Choose an Audience language

    The confirmation email, confirmation pages and default form text use this language.
  5. Pick a Starting design

    Start with Blank, use a ready-made design or choose one of Your templates.
  6. Pick a Target list

    Confirmed contacts join this list. A target list is required before publishing.
  7. Click Create form

    MailGraf creates a draft and opens it in the editor.

Select the form box on the canvas. The Audience & Data tab groups the target list, tags and fields in one panel.

The email field is already present under Data. Click Add field to collect a first name, last name, country or one of your custom fields. Turn on Required for information that visitors must provide.

Double opt-in always applies to Newsletter signup forms. A contact joins the target list only after using the link in the confirmation email. Lead capture saves the enquiry straight away. If the visitor gives marketing consent, MailGraf also starts double opt-in.

Choose what happens after submission

Find Redirect at the bottom of Audience & Data. Enter the full address of your own thank-you, download or offer page, starting with https:// or http://. After a successful submission, MailGraf sends the visitor to that page.

Leave Redirect empty when you want to show the form's built-in thank-you message. If the form uses double opt-in, include a reminder on your destination page telling the visitor to check their inbox and confirm the subscription.

Finish the design

Use Blocks to add headings, text, images and dividers. Selecting an item opens its content and appearance controls in the left panel. Form colours and spacing sit under Styles.

MailGraf saves changes while you work. Click Preview to check desktop and mobile layouts. Continue with Publish and share a form when the design and response behaviour are ready.

Frequently asked questions

Can I change the target list later?

Yes. Select the form box in the editor, then choose another list under Audience & Data.

How do newsletter signup and lead capture differ?

Newsletter signup always uses double opt-in. Lead capture saves the response at once and starts confirmation when marketing consent is given.

Can I publish a form without a target list?

No. MailGraf requires a target list before the form can be published.

Can I send visitors to another page after they submit the form?

Yes. Add an http or https address under Redirect. Leave it empty to show the form's thank-you message instead.

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