Create a form

Forms collect newsletter subscriptions or enquiries from your visitors. Each form owns its fields, list, design and response behaviour, so you can share it by link or embed it on your website. Popups and landing pages build their own forms in their own studios, and those forms appear in the Forms list too.

Starter includes 1 form. Pro and the monthly plan have no form limit. The limit is checked when you create a form, and drafts count too. If you cannot create another form, review your existing forms or request a plan change.

Create the draft

1. Open Forms and click New form

   Forms sits under Growth in the left menu. The New form page opens.

2. Enter a Form name

   Only your team sees this name. Use a short name that identifies the form.

3. Choose a Language

   The confirmation email, confirmation pages and error messages use this language.

4. Choose a List

   New contacts from this form join this list. If you do not have one yet, use Create a new list right there. A list is required before publishing.

5. Pick a starting design

   MailGraf templates on the right include Blank, Newsletter and Contact details. Designs you saved yourself are under Your templates.

6. Click Create form

   The button sits at the top right. MailGraf creates a draft and opens the studio.

Set the fields and consent

In the studio, click the Fields icon on the left. In this form lists the fields, the consent row and the submit button. The email field is already there and is Always required. Change the order of fields with the arrow buttons on the form; you can move the email field too, but you cannot remove it.

Add a field lists Contact fields and Custom fields; click a field to add it. To make a field mandatory, click it in the list and turn on Required.

If you show the consent box, visitors must tick it and double opt-in applies: a contact joins the list after using the link in the confirmation email. If you hide the box with Show consent checkbox, contacts join the list straight away without a confirmation email. An address that unsubscribed earlier does not come back this way; it gets a confirmation email instead.

Choose what happens after submission

Click the Form settings icon on the left and open After submit. With Show a message selected, the form shows its own thank-you message; change the text with Edit the message on the form.

To send visitors to your own thank-you, download or offer page, choose Go to a page and enter the address under Page address; https:// is already in the field. If the form uses double opt-in, include a reminder on your destination page telling the visitor to check their inbox and confirm the subscription.

A small "Powered by MailGraf" badge shows below the button and on the success message. On paid plans the badge starts off, and the Show switch under Powered by MailGraf in Form settings turns it on or off. On other plans the badge stays on.

Finish the design

Use the Content icon to add headings, text, images, buttons, dividers and spacers. Selecting an item opens its settings in the left panel. For an image you choose Image size (Fill, Fit, Original), width and alignment; clicking the submit button shows its colours and corners under Style. The form's layout, colours, text styles and button sit under Styles; click the unit in Line height to switch between em and px.

MailGraf saves changes while you work. Use Desktop and Mobile in the top bar to check both layouts, and Preview to try the working form. Continue with Publish and share a form when the design and response behaviour are ready.

See Compare plan allowances for the features and usage limits of each plan.