MailGraf
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Templates and brand

Manage brand settings

Set the logo, colours, typography and button styles used by new email designs.

Updated 8 Oct 2026Open Brand settings in app

Brand settings give new email designs a consistent starting point. Set the main visual choices once instead of rebuilding them for every campaign.

If your paid plan includes removal of the MailGraf badge, it is removed when the email is sent. Seeing it in the editor does not mean recipients will see it. The unsubscribe link and required footer remain in place.

Choose your logo and colours

  1. Open Brand settings

    The Live preview on the right reflects your changes as you work.
  2. Click Choose logo from Media

    Select a logo from your media library. You can change or remove it later.
  3. Click Add colour

    Add the colours you use most often. The palette holds up to 20 colours.

Your brand palette becomes available in colour pickers across the email editor.

Set typography and backgrounds

Use Typography to choose separate heading and body fonts. The same section holds colours for headings, body text and links.

Under Backgrounds, Content background sits behind the email body. Outer background fills the area around it.

Style buttons and spacing

Use Buttons to set the background and text colours for primary and secondary buttons. Corner rounding controls the shape of their corners.

Set the vertical and horizontal spacing for new blocks under Block padding. The preview shows how these choices work together.

Click Add social link and choose a platform. Enter the full address in Profile or page URL, starting with https://. You can add up to 10 social links.

MailGraf saves each valid change.

Use a different value in one email

Every new design starts with your brand settings. To use a different colour or font in a single email, click the Settings icon on the left of the editor and change the value there. Your brand settings stay as they are.

A Reset link appears next to any field you change and returns that field to the brand value. Reset all to brand settings restores every field at once. The Brand settings link in the same panel opens this page in a new tab.

New designs only

Brand settings apply to new email designs. Designs you created earlier remain unchanged.

See Compare plan allowances for the features and usage limits of each plan.

Frequently asked questions

Do brand settings change existing email designs?

No. New email designs start with these settings while existing designs remain unchanged.

How many brand colours can I add?

You can add up to 20 colours. They appear in colour pickers across the email editor.

Why is a social link not being saved?

The address must start with http:// or https://. MailGraf does not save an incomplete address.

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MailGraf is a trading name of MailGraf Digital Ltd, registered in England and Wales, No. 13282175. ICO ZB250899.