Guides and Tips
MailGraf Blog
We share email marketing insights and digital growth strategies.
Black Friday emails for a small UK shop: 2026 send dates from teaser to Cyber Monday, copyable examp...
What Brevo charges by monthly email volume: the 300-a-day free plan, Starter from $9, Standard from ...
Lite, Standard and Premium at every contact tier, why Constant Contact's UK page shows two pound pri...
Email marketing cost in the UK for 500, 2,500 and 10,000 contacts on seven tools, plus domain, time ...
Six free email marketing tools side by side: contact and send caps, users, automation, branding and ...
Free up to 10,000 subscribers, then Creator from $39 and Pro from $79 a month: Kit pricing tier by t...
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Klaviyo Pricing: Profile Bands, Upgrades and UK SMS Rates
Klaviyo pricing checked on 25 October 2026: active profile bands, what counts as a profile, automatic upgrades, UK text rates and a 12-month bill for ...
Mailchimp Free Plan: What It Includes and When Sending Stops
The Mailchimp free plan covers 250 contacts and 500 sends a month. What it includes, what counts towards each limit and what happens at contact 251.
Mailchimp Pricing: Plans, Contact Tiers and Overage Charges
Mailchimp pricing in USD on 25 October 2026: plans, contact tiers to 50,000, who counts as a contact, overage charges and a 2,500-contact yearly bill.
MailerLite Pricing: Free Plan, Comfort and Power Prices
Free plan limits, Comfort and Power prices by subscriber tier, how MailerLite counts subscribers, automatic upgrades, discounts and a worked yearly bi...
Abandoned Cart Email: How to Use It, with Examples
An abandoned cart email brings a shopper back to the basket they left. How to use one: when to send it, what to write, examples and how to set it up.
Email Marketing for Hotels in the UK: A Practical Guide
Email marketing for hotels in the UK: which guest emails to send, when you can email past guests, and how to automate them with MailGraf.
MailGraf vs Mailchimp: A Mailchimp Alternative for the UK
MailGraf vs Mailchimp for UK businesses: pay for the emails you send, prove every subscriber's consent and grow your list with forms and pop-ups.
Countdown Timer Email: How to Add an Email Countdown Timer
A countdown timer in email is a moving image that shows the time left to a deadline. How it works, where it fails and how to add one without extra too...
Video in Email: How to Embed Video in an Email
Video does not play in most inboxes. How to embed video in an email with a linked cover or GIF, what Gmail and Outlook show and how to set it up.
What Is an Eshot? How to Send an Email Mailshot
An eshot is one marketing email sent to a list. What the term means, how it differs from a mailshot, who you can email in the UK and how to send one.
How to Send a Canva Email Newsletter with MailGraf
Design in Canva, download the HTML and images ZIP, import it on MailGraf's Design step and send to your list. Images, links and checks are handled for...
Email Personalisation with Dynamic Email Content
Email personalisation beyond the first name: use dynamic email content to show each segment its own rows, videos and countdowns in a single campaign.
Consent Management and Email Preference Centres Under PECR
What PECR expects from consent management for email: opt-ins, the soft opt-in, unsubscribes and where an email preference centre fits, in plain Englis...
Email A/B Testing: What to Test and When to Trust the Result
A plain-English guide to email A/B testing: what to test, how many people you need, how long to wait and how to read the result without guessing.
What Is a Landing Page? Definition, Types & How It Converts
What is a landing page, how does it differ from a homepage, and why does it convert better? Types, key elements, build steps and the email loop explai...
Email Automation: How to Set Up Automated Email Flows
What email automation is, where the revenue really comes from, which flows to build first, and the technical and consent groundwork most guides skip.
Welcome Email Series: Automation Flows That Convert
How to build a welcome email series: the five node types every flow uses, plus four ready-made flows for ecommerce, SaaS, service and newsletter busin...
Email Deliverability: A Complete Guide to Reaching the Inbox
What email deliverability is and how to improve it: SPF, DKIM, DMARC, sender reputation, list hygiene and spam tests that decide whether you reach the...
UK GDPR Email Marketing: Compliance Guide (2026)
What UK email marketing must comply with: UK GDPR, PECR and DPA 2018. Consent, soft opt-in, B2B rules, fines and ICO enforcement explained.
Anti-Spam Certification: What CSA Means for UK Email Senders
What anti-spam certification is, how CSA works with UK mailbox providers, and how certified infrastructure protects email deliverability.
Email Sender Requirements for Google, Yahoo and Microsoft
The mandatory sender rules from Gmail, Yahoo, Microsoft and Apple, the enforcement timeline from 2024 to 2026, SMTP error codes and a compliance check...
Why Emails Go to Spam and How to Fix It
Why campaigns land in spam, how to diagnose the problem with mail-tester and Google Postmaster Tools, and a step-by-step checklist to reach the inbox.
What Is Spam Email? Types, Risks and How to Avoid It
What spam email is, how spam filters score messages, what the report-spam button does to senders, common spam types and how to keep your campaigns out...
Email Verification: A Complete Guide for Senders
What email verification really is, how the three-layer check works, what bounce codes mean, what providers cost in the UK and how often to clean your ...
Return Path in Email: What It Is and How to Set It Up
What return path in email is, how it differs from From and Reply-To, why SPF and DMARC depend on it and how to set up a custom return path via CNAME.
Email Marketing Strategy: A 10-Step Playbook
Build an email marketing strategy that drives real revenue. 10 steps, the best practices behind them, benchmark KPIs and a 90-day plan you can run on ...
Email Sender Reputation: A Practical Guide for Senders
What email sender reputation really is, how mailbox providers score you, how to check yours, and a 30-day plan to recover a damaged reputation.
Email Marketing KPIs: The 2026 Guide to Metrics That Matter
Email marketing KPIs explained for 2026. Open rate, CTR, CTOR, RPE, conversion benchmarks, MPP-aware measurement and a 90-day implementation plan.
Email Newsletter Design Guide: Layouts and Sizes
How to design email newsletters that convert. Layout sizes, mobile-first rules and templates that work across Gmail, Outlook and Apple Mail.
Email Segmentation: How to Segment Your Email List
What email segmentation is, which segments to build first, and how to use clicks, purchases and preferences now that opens are less reliable.
Opt-In, Double Opt-In and Soft Opt-In: UK Email Consent Guide
Understand single opt-in, double opt-in and the UK soft opt-in rule under PECR. Build a permission-based email list that complies with UK GDPR.
SPF, DKIM and DMARC Guide for Email Authentication
Learn how to set up SPF, DKIM and DMARC step by step. Understand why email authentication matters for deliverability and how to avoid common DNS mista...
Transactional Email: What It Is and How It Works
Transactional vs marketing email explained. Use cases, delivery best practices, UK GDPR consent rules and how to keep transactional emails out of spam...
Email Bounce: Hard vs Soft Bounces and How to Fix Them
What is an email bounce? Hard vs soft bounce differences, SMTP error codes, acceptable bounce rates and how to protect your sender reputation.
AI Email Marketing: A Practical Guide for 2026
How to use AI in your email campaigns. ChatGPT prompt templates, send time optimisation, campaign report analysis and GDPR compliance.
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