Add a countdown timer block
Put a live timer inside the email that shows the time left: the end date, the units, what happens when time is up and how it looks.
A countdown block shows the time left until a deadline inside the email: days, hours, minutes and seconds. The timer is a moving image; every time the email is opened, the time left is worked out again.
Add the block
In the editor, click the Content icon on the left
Drag the Countdown block from the Dynamic group onto the email and drop it. The panel on the left switches to the block's Content tab.Enter an End date and an End time
Once both are set, the countdown is created on its own; there is no button to press. The panel shows "Countdown ready" and the time left.Choose a Time zone
The end time is worked out in this zone. If your readers are in another country, choose theirs.Under Units, choose what to show
Switch Days, Hours, Minutes and Seconds on or off. Type your own wording in the Label field next to each one; leave it empty and the label follows the email's language.Choose what happens when time runs out
Stay at zero leaves the timer at 00. With Show a message, the text you enter in Message replaces the timer.
The end date is not written inside the timer. If readers should see the date too, add a Text block under the countdown and type it there.
Set the look
Switch to the Style tab in the panel.
- Appearance: for Palette, choose Light, Dark or Brand; all four colours change together. To change them one by one, use Number colour, Label colour, Box colour and Background. Font sets the typeface of the numbers, and Show labels decides whether the unit names appear.
- Size and alignment: with Full width off, the Width and Alignment fields appear. Number size, Label size, Corner radius and Box spacing set the size of the boxes.
To remove the countdown, select the block and click Delete in the toolbar above it.
The timer does not run in Outlook
Outlook on Windows shows only the first frame of a moving image, so the reader sees the time left at the moment of opening. In other email apps the timer counts for 2 minutes and stops on its last frame. Open the email again and it starts afresh with the current time left.
Frequently asked questions
Is the timer up to date every time the email is opened?
Yes. The timer is a moving image that is generated again each time the email is opened, so it shows the time left at that moment.
What does the reader see once the end date has passed?
Whatever you chose under When time runs out: the timer resting at zero, or the message you wrote.
Do I have to write the labels myself?
No. A label you leave empty follows the email's language: DAYS and HOURS in an English email, GÜN and SAAT in a Turkish one.
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