Read form, popup and page reports
See how many people saw your form, popup or page, how many signed up and where the sign-ups came from.
Every form, popup and page has its own report. It shows how many people saw it in the period you choose, how many signed up and which channel the sign-ups came from.
Open the report
Open the list
In the left menu, open Forms, Popups or Pages under Growth.Click the name
Or choose View report from the three-dot menu on the row.Choose the period
At the top, choose Last 7 days, Last 30 days or Last 90 days. A page report also has Copy link and Open page next to it.
The summary and four boxes
The sentence at the top sums up the period; for example, on a newsletter form, "In the last 30 days 400 people saw this form. 24 signed up and 20 confirmed their address." The four boxes below show the same numbers:
- Views: how many times the form or page was viewed.
- Submissions: how many people filled in the form.
- Confirmed: on a newsletter form, contacts who clicked the link in the confirmation email, with the Confirmation rate underneath. On a lead form, this box is Marketing consent and counts those who ticked the consent box.
- Conversion rate: submissions divided by views.
Where sign-ups came from
This table counts sign-ups by the channel they came from:
- Form report: Embed (the form on your website), Shared link, Popup and Landing page. The Place column shows the page where the form was filled in.
- Popup report: counts sign-ups by the page where the popup opened.
- Page report: counts sign-ups by the channel visitors came from: Email campaign, Social, Direct link, Search or Other site.
The People table
The People table at the bottom lists everyone who filled in the form. Use Search by email or name to find someone. On a newsletter form, filter the list with All, Awaiting, Confirmed and Link expired, and click Resend to send the confirmation email again to someone who missed it.
If there are no views
An empty report means the form isn't published yet or hasn't been shown to anyone. To publish and share it, read Publish and share a form.
Frequently asked questions
How is the conversion rate worked out?
Submissions are divided by views. For example, if 400 people saw the form and 24 filled it in, the conversion rate is 6 per cent.
Can I resend the confirmation email to someone who hasn't confirmed?
Yes, on a newsletter form. In the People table, click Resend on that contact's row.
Can I download the report?
Yes. Download CSV at the top of the report downloads all of the form's sign-ups. The period, search and filter you chose are not applied to the file.
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