Compare plan allowances

Choosing a plan involves two decisions: how many emails you need to send and which features you need. The monthly plan includes every feature in the table below, so you only choose your monthly volume. On a 12-month package, the volume sets your sending credits, and Starter or Pro sets your users, automations and reports.

Check your current plan first

Open Settings > Billing > Plan and credits. The tab shows your plan, your usage and, on a package, the expiry date of your credits.

The table below compares the monthly plan with the current Starter and Pro packages. Contact-based plans, older volume plans and accounts with a custom agreement may have different allowances.

Compare the monthly plan, Starter and Pro

Allowance	Monthly plan	Starter package	Pro package
Contacts	Unlimited, fair use up to 500,000	Unlimited	Unlimited
Sending allowance	Your monthly volume, renewed every month	Your package volume	Your package volume
Payment and term	Monthly, or yearly at the price of 10 months	12 months, paid upfront	12 months, paid upfront
Users	10	2	10
Active automations	Unlimited	2	Unlimited
Forms	Unlimited	1	Unlimited
Landing pages	Unlimited, fair use up to 30,000 views a month	1	Unlimited
Popups	Unlimited	Add-on	Unlimited
GrafAI credits a month	50	30	50
Campaign reports and click map	Included	Included	Included
Technology and location reports	Included	Not included	Included
Bot click details	Included	Not included	Included
Combined campaign reports	Included	Not included	Included
Website tracking	Included	Not included	Included
Topic preferences	Included	Not included	Included
Profile updates and email breaks	Included	Included	Included
Quiet hours and sending waves	Included	Not included	Included
Send-time optimisation	Included	Not included	Included
API and webhook access	Included	Included	Included

The monthly plan also includes 10 spam tests a month. If your landing pages pass 30,000 views in a month, MailGraf tells you first and contacts you if it happens again the following month. Your pages stay live.

Clicks identified as bot activity are filtered on every plan. The monthly plan and Pro add the detailed report of those clicks.

Commercial emails must include your company’s legal name and an unsubscribe link in the footer. Companies registered in Türkiye must also include their MERSİS number.

Topic preferences record which emails contacts want and can be used in segment rules. Profile updates and email breaks are available on all plans. See Manage email preferences.

Understand how limits are counted

Invitations that have not been accepted still count towards the user limit. Once it is reached, remove a user or change your plan before sending another invitation. See Manage users and roles for the steps.

The automation limit counts active and paused flows together. Pausing a flow does not free a place, but stopping it does. A new version of the same flow does not use another place. Create an automation explains how to activate a flow.

Forms, landing pages and popups have separate allowances. For example, the form included with Starter does not provide a popup allowance. Starter requires a popup add-on.

Separate sending and verification credits

On the monthly plan, your allowance renews every month and what you do not use in a month does not carry over. Package credits are valid for 12 months. Unlimited contacts do not increase either allowance. Email verification credits are used to check addresses and clean your lists. They are separate from your sending allowance and are bought separately.

If you need more features

If you have a Starter package, click Upgrade now on the Upgrade to Pro card in Settings > Billing > Plan and credits and pay the difference for your remaining months. The monthly plan includes all the features above. Once your payment is complete, you can start using them.

Gaining access to technology and location reports also opens the results already collected. You do not need to send a new campaign to start reviewing them.

For buying, changing and renewing a plan, follow Manage your plan and credits.