The Campaigns screen
The tabs, the summary strip at the top, the columns, the row menu and how to reach the report of a sent campaign.
Campaigns gathers every campaign in one list: drafts, campaigns waiting for their date, campaigns sending right now and campaigns already sent. A new campaign starts with New campaign at the top right; the rest is in Create a campaign.
The tabs
There are four tabs, each with its count: All, Draft, Scheduled and Sent. Scheduled shows not only campaigns waiting for their date but also queued, sending and paused ones. On All, the All statuses box narrows the list to a single status.
Search, date and sort
Search campaigns looks in the campaign name. The date box, from Any time to Last 7 days, Last 30 days and beyond, filters by the date the campaign was created, and it works the same on every tab. Sort by Newest first, Name A-Z, Most recipients or Recently updated.
The summary strip on the Sent tab
On the Sent tab, five tiles sit above the table: Campaigns sent, Total recipients, Avg. open rate, Avg. click rate and Avg. unsub rate. The numbers cover every sent campaign in the current filter, not just the page on screen. The rates are divided by recipients.
The columns
| Tab | Columns |
|---|---|
| Sent | Name (with the subject underneath), Status, Recipients, Opens, Clicks, Bounces, Unsubs, Sent |
| Others | Name, Status, Details, Created |
Details changes with the status: the last edit for a draft, the send time and the time left for a scheduled campaign, the wave progress while sending, and the recipient count and send time once sent. The status badges are Draft, Scheduled, Queued, Sending, Sent, Paused, Cancelled and Blocked.
Clicking a row opens the report for a sent campaign and the wizard for everything else.
The row menu
- Draft: Rename, Duplicate, Delete.
- Scheduled: Unschedule (the campaign returns to draft), Duplicate.
- Queued or sending: Pause sending, Duplicate, Cancel sending. Cancelling stops the emails still in the queue; emails already sent stay in the report, and it cannot be undone.
- Paused: Resume sending, Duplicate, Cancel sending.
On the Draft tab you can tick several drafts and remove them together with Delete drafts.
The report
The report of a sent campaign opens with seven tiles: Recipients, Delivered, Bounced, Opens, Clicks, Unsubscribes and Spam complaints. Below them come the Delivery funnel, Opens and clicks over time, Link performance and Why they unsubscribed. Share report at the top right copies a link that anyone who has it can open; Export CSV in the Delivered tile downloads the delivered contacts as a file. Reading the report in detail is covered in the Reports category.
Frequently asked questions
How are the rates on the Sent tab worked out?
In the strip at the top, the open, click and unsubscribe rates are divided by recipients. In the table, the open and click percentages are divided by delivered, so the two places can differ slightly.
Can I delete a sent campaign?
No. Rename and Delete exist for drafts only. A sent campaign stays with its report; you can duplicate it instead.
What does the date box filter?
The date the campaign was created, on every tab. Not the send date.
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