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Campaigns

The Campaigns screen

See all your email campaigns in one list, find the one you need, act from the row menu and compare sent campaigns.

Updated 14 Oct 2026Open Campaigns in app

Campaigns gathers all your email campaigns in one list: drafts, campaigns waiting for their date and sent campaigns. A new campaign starts with New campaign at the top right; the steps are in Create a campaign.

Find what you need

Four tabs sit above the list: All, Draft, Scheduled and Sent. Paused campaigns are on the Scheduled tab.

  • Search campaigns looks in the campaign name.
  • The date box narrows the list to a period such as Today, Week, Month or Date range. On Sent it uses the send date; on the other tabs, the creation date.
  • Sort by Newest first, Name A-Z, Most recipients or Recently updated.
  • Use the column picker to hide or reorder columns. Name and Status always stay.

What a row shows

Each row shows the campaign name, the subject line underneath and the status. The statuses are Draft, Scheduled, Sent, Paused, Cancelled and Blocked.

Chips next to the name tell you more about the campaign:

  • Canva or HTML: the email was imported or written as code. An email built in the drag and drop editor has neither.
  • GrafAI: GrafAI was used in the campaign.
  • A/B TEST · SUBJECT or A/B TEST · CONTENT: the campaign is an A/B test.
  • Repeat 1 of 3 and similar: which repeat of an automatic resend it is.
  • Retarget: a campaign that goes to another campaign's recipients based on what they did.

Clicking a row and the row menu

StatusClicking the rowRow menu
DraftOpens the wizard at the step where you left off in this browserEdit design, Choose recipients, Rename, Duplicate, Delete
ScheduledAsks Take this campaign off the schedule?; with Yes, unschedule the campaign returns to draft and opens on the review stepUnschedule, Plan repeats, Duplicate
SentOpens the reportPlan repeats, Duplicate
PausedOpens the reportResume sending, Open campaign, Duplicate
Cancelled, BlockedOpens the wizardDuplicate

Plan repeats appears on the original campaign only, not on its repeats. On the Draft tab you can tick several drafts and remove them together with Delete drafts.

Compare sent campaigns

On Sent, five tiles sit above the table: Campaigns sent, Total recipients, Avg. open rate, Avg. click rate and Avg. unsub rate. They count every sent campaign in the current filter, not just the page on screen.

If your package includes combined reports, tick up to 50 sent campaigns and click Report in the bar below. Combined report puts the campaigns side by side with their recipients, deliveries, opens, clicks, bounces, unsubscribes and complaints. Click a campaign name to open its own report; closing it returns you to the comparison.

To read the report of a single campaign, see Read a campaign report.

Frequently asked questions

How are the rates on the Sent tab worked out?

Open and click rates are divided by delivered, both in the strip at the top and in the table rows. Unsubscribe and bounce rates are divided by recipients.

Can I delete a sent campaign?

No. Rename and Delete exist for drafts only. A sent campaign stays with its report; you can duplicate it instead.

What does the date box filter?

It filters by send date on Sent and by creation date on the other tabs.

How are combined report rates calculated?

MailGraf pools the events and relevant denominators from the selected campaigns. It does not take a simple average of campaign percentages.

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