What does the summary sentence at the top of a report show?

It says how many recipients the campaign was sent to, how many opened it and how many clicked a link. It is filled in from the report's own numbers.

Why are opens less reliable than clicks?

Some email apps preload images or load them through privacy proxies. An open can therefore be counted without someone reading the email. MailGraf explains this next to the numbers. Clicks are a stronger signal of engagement; detected automated clicks are filtered out.

Are clicks from security scanners counted?

Detected security scanner clicks are filtered out of click counts on every plan. This does not remove contacts from your lists.

Can I see which devices, email clients and countries my readers use?

Yes, with Pro. The Technology tab shows devices, email clients, browsers and operating systems, and the Locations tab shows a world map with your top countries and cities.

Can I share a report with a client?

Yes. Share a read-only link that stays open for a year, or download an eight page PDF report in English or Turkish. The PDF is ready 7 days after sending starts, once sending is complete.

Where do I see A/B test results?

In the campaign's own report. A/B testing is available with Pro; its report tab shows both versions side by side, the difference between them and whether there is enough data to draw a conclusion.

Reports

Your campaign is sent. What happens next?

Track opens, clicks, bounces and unsubscribes in one report. See which links got attention, and plan your next campaign on your own results.

Start free trial Watch Demo

14-day free trial. No credit card required.

Campaign ReportAutumn saleSentPDF reportCampaign infoShare reportRefresh

Opens

0.0%

+41 in the last 24 hours

Clicks

0.0%

16.5% of opened

Bounced

0.0%

Unsubscribes

0.0%

2 spam complaints

This campaign was sent to 8,214 recipients. 3,433 recipients opened it and 567 clicked a link.

Sent 3 days ago

Opens and clicks over time

OpensClicks

Wed 16Thu 17Fri 18Sat 19Sun 20Mon 21Tue 22

38 automated scans were filtered from click counts.

See the result at a glance

A short summary shows how many people you sent to, how many opened and how many clicked.

Know the limits of each metric

Detected scanner clicks are filtered out, and the limits of open tracking are explained.

Share the report

Download the report as a PDF in English or Turkish, or share a read-only link.

How it works

Open, explore and share your campaign report

Features

Every report your team will ask for

Overview

Emails sent, unique opens, unique clicks, bounces, unsubscribes and spam complaints for any date range.

Compare campaigns

Pick 2 to 5 campaigns and see their rates side by side.

Combined report

With Pro, see totals and averages for up to 50 sent campaigns in one report.

Technology

With Pro, see devices, email clients, browsers and operating systems for opens and clicks.

Locations

With Pro, explore your top countries and cities on a world map.

The people behind the results

Open an opens, clicks or bounces total to see the contacts, then download the list as CSV.

Email verification report

How many addresses were checked, which were risky and which were blocked at send time.

Automation reports

Entered, completed and step by step results inside every flow.

Compare results by email provider

See how your sends are distributed across mailbox providers and compare the open rate for each group.

Share of emails sent per provider
Open rate for every provider
Company domains grouped under Other

A/B test results in the same report

With Pro, an A/B campaign gets its own report tab. Compare both versions side by side, see the difference in percentage points and check whether there is enough data to draw a conclusion.

The difference between versions in percentage points
A plain note on whether there is enough data
Opens, clicks and top links by version

Monitor delivery health

Track bounce and spam complaint rates against warning ranges. If your account comes under review or sending is paused, see its status in the same place.

Status: Healthy, Under review or Paused
Bounce zones at 2%, 5% and 10%
Complaint zones at 0.1% and 0.5%

Know why people leave

See how many contacts you gained and lost, and what people said in the unsubscribe survey. A warning appears when people say they never signed up.

Gained, lost and net change
Reasons from the unsubscribe survey
A warning for people who never signed up

“MailGraf just works. Five years in and we haven't experienced a single outage. When we need help, someone actually picks up. No ticket queues, no canned replies. For a mid-size team, that reliability is everything.”

DYWindow & Glass · Industrial8,500 contacts5+years, zero downtime