Who can I send my campaign to?

To the contacts in the lists, segments or tags you choose. Duplicates, unsubscribed, blocked, bounced and invalid addresses are left out automatically.

Do I need my own domain?

No. You can start with MailGraf's sending domain. To send from your own brand domain, add and verify it once. A free address such as Gmail cannot be used as the sender.

Can I schedule a campaign?

Yes. Pick a date, a time in 15-minute steps and a time zone. You can unschedule it at any point before it goes out, and it becomes a draft again.

Can I stop a campaign after I press the send button?

Yes, for 15 seconds. After you confirm, a countdown lets you pause or stop. When it ends, the campaign is sent.

What does sending in waves mean?

A large send is split into up to 48 smaller batches, 15 to 60 minutes apart. Mailbox providers see a steady sender, which supports your delivery performance: the more gradually you send, the better your chances of reaching the inbox. No wave starts during quiet hours, so you never disturb your audience in their private time.

Can I see who opened and clicked?

Yes. Click a card in the report, such as opens or clicks, and you see the contacts behind that number. You can download the list as an Excel file. The click map shows which links were clicked.

Campaigns

Email campaigns that get opened

Choose the right audience, create an email worth opening and send with confidence. See who opened it and which links caught attention in one report.

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14-day free trial. No credit card required.

New campaign

1. Setup2. Audience3. Design4. Review & Send

Campaign name

Autumn sale 2026

From name

Northwind

From email

Verified

hello

news.northwind.co.uk

Subject

Preview text

Soft textures for longer evenings. Ends Sunday.

Inbox preview

Gmail

Northwind18:30

20% off cushions and throws

Soft textures for longer evenings. Ends Sunday.

Outlook

Northwind18:30

20% off cushions and throws

Soft textures for longer evenings. Ends Sunday.

Apple Mail

NorthwindToday

20% off cushions and throws

Soft textures for longer evenings. Ends Sunday.

Reach the right people

Pick lists, segments or tags. Unsubscribed and blocked contacts are left out for you.

Send with confidence

Catch issues before the live send with final checks, a test email and a spam test.

Know what worked

See opens, clicks and unsubscribes together, then use the report to plan your next send.

How it works

From a blank draft to sent in three steps

Features

Control every step of your campaign

Make the subject personal

Use names, custom fields and emoji to make the first impression feel more relevant.

Leave out the wrong audience

Exclude specific lists, segments or tags from a send without changing your audience.

See it in a real inbox first

Send yourself a test email to check the subject, design and links before the live send.

Preview it on every screen

Check desktop, mobile, dark mode and images off before you send.

Start with a smaller audience

Set a recipient limit, then choose people at random, by engagement or by signup date.

Give contacts room between emails

Cap how often each contact hears from you or leave 24 hours between emails.

Send when they are likely to open

Use past engagement to choose a better send hour for each contact.

UTM parameters

Tags are added to every link, so visits show up in Google Analytics.

A report you can read in a minute

The overview puts four rates first and sums up the campaign in one sentence. Opens and clicks are drawn hour by hour for the first week. Download it as a PDF or share a link.

Opens, clicks, bounces and unsubscribes
Click-to-open rate next to clicks
PDF report and a shareable link

See every click, fix a link after sending

The click map shows where people clicked, right on your email. If a link turns out to be wrong, update it and later clicks land on the right page.

Share of clicks on every link
Unique clickers and the top link
Update links after the send

Send in waves, respect quiet hours

Split a large send into waves, so mailbox providers see a steady sender rather than a sudden flood. A wave that falls in your quiet hours waits for the morning.

Up to 48 waves, 15 to 60 minutes apart
No waves during quiet hours
Estimated completion before you send

Checks before anything goes out

Before you send, MailGraf checks your authentication, the unsubscribe link and your content. A spam test and a list bounce test are one click away.

SPF, DKIM and DMARC checked
List-Unsubscribe header added for you
Spam test across five categories

“The email delivery performance and the service truly surprised us. They cleaned our list before the first send, advised us on better subject lines, and optimized the visuals in our content. No one had told us these things before. It feels less like a SaaS tool and more like having an email expert on the team.”

SEE-Commerce · D2C brand5,000 contacts1:1hands-on support