What is a preference centre?

A page your contacts open from a link in your emails. They choose which topics they want, update their details, take a break or unsubscribe. In MailGraf the page is called Update my profile.

Do I have to design the page myself?

No. The page is ready to use and carries your logo, button colour and font. You add your topics and choose which details contacts can change.

Does a preference change who receives a campaign by itself?

No. A preference is a rule you use in a segment. To send by topic, build a segment such as Events and invitations is Yes and choose it as the campaign audience.

What happens when a contact takes a break?

They choose 30, 60 or 90 days. During the break they receive no campaigns or automation emails, and emails missed in that time are not sent later. Only the contact can end the break early.

Can a contact still unsubscribe in one step?

Yes. The unsubscribe page offers a break first, but the Unsubscribe button is on the same page. One-click unsubscribe from the inbox unsubscribes straight away.

What happens when a contact changes their email address?

MailGraf sends a confirmation link to the new address. The old address stays in use until the contact confirms.

Preference Centre

Give subscribers more reasons to stay

Q: Is the preference centre included in every plan?

The page, updating details and taking a break are available on every plan. Topic preferences are included in Pro. You can compare the current allowances on the pricing page.

Let contacts choose their email topics, update their details or take a 30, 60 or 90-day break. Use their preferences to send more relevant campaigns, with a preference centre that carries your brand.

Start free trial Try the preference centre

14-day free trial. No credit card required.

Try this example: switch a topic off and see which campaigns the contact would receive.

What they want

Northwind

My preferences

Choose which topics you want to receive emails about.

2 of 3 selected

Topics

Product news

Events and invitations

Offers

What they receive

Northwind’s next emails to Emma

New in: the autumn edit

Segment: Product news is Yes

Will receive

You’re invited: late-night opening

Segment: Events and invitations is Yes

Will receive

This weekend’s offers

Segment: Offers is Yes

Not sent

Changes to our opening hours

All active contacts

Will receive

When they want less

Northwind

Take a break

Change topics

Unsubscribe from everything

Offer a break before they leave

Give contacts who need a pause the option to take 30, 60 or 90 days off while staying subscribed.

Send by interest

Build a segment from each topic preference and reuse it to reach contacts interested in that subject.

Let contacts keep their details current

Let contacts update their name and email address themselves, without asking your team to do it.

A break instead of a goodbye

A contact may want a pause without leaving your list. Offer a 30, 60 or 90-day break on the unsubscribe page. When it ends, they can receive future emails again. Unsubscribing remains just as easy.

No campaigns or automation emails during a break
Only the contact can end a break early
Emails missed during a break are not sent later

How it works

You set the topics. Your subscribers choose.

Features

More choice for your subscribers

Updating details and taking a break are available on every plan. Topic preferences are included in Pro.

Topic preferences

Up to 20 topics, each saved on the contact as Yes, No or Not set.

Compare plans

Groups

Put related topics under one heading so the page is easy to scan.

Hidden preferences

Keep a preference off the page and still use it in your segments.

A break of 30, 60 or 90 days

Campaigns and automation emails stop until the break ends.

Self-service details

Choose whether contacts can change their name and email address.

Confirmed email changes

A new address is used only after the contact confirms it.

Your brand on the page

The page uses your logo, button colour and font, not ours.

Unsubscribe reasons

People who leave can tell you why with one short question.

Send each topic to the people who asked for it

Use topic preferences to build your campaign audience. For example, choose an events segment for invitations so they reach contacts who selected that topic. You choose the segment for each campaign.

Yes, No and Not set are kept apart
Not set means the contact has not chosen yet
Hidden preferences work in segments too

Contacts keep their own details up to date

People change their name and their email address. Let them correct it themselves instead of writing to you, and choose which details they may change.

You decide which details can be edited
A new email address needs confirmation
The old address stays in use until then

Put subscriber choice into practice

Give contacts a clear way to update their preferences, correct their details and unsubscribe. See where each preference came from in their contact profile.

An unsubscribe link in every email that cannot be removed
One-click unsubscribe from the inbox works straight away
Each answer shows who set it: the contact, your team, a form, an import or the API