A/B Test
Find your best email with A/B testing
Send two versions of one campaign to an evenly split audience. The report shows which one worked better.
14-day free trial. No credit card required.
Stop guessing
Learn what your audience responds to from their own opens and clicks.
Balanced A/B split
Every mailbox provider is split evenly and both versions go out together.
Better every time
Each result stays in the report and shapes your next campaign.
How it works
Three steps from idea to answer
Features
Everything a transparent test needs
Subject line tests
Two subject lines and preview texts, one shared design.
Content tests
One subject line and two designs, compared on clicks.
Provider-balanced split
Gmail, Microsoft, Yahoo and the rest are split evenly, so the result stays transparent.
Test email per version
Send a test of Version A, Version B or both.
Checks before sending
Review & Send lists anything Version B is missing, such as its design.
Version filters in reports
Filter the click map, technology and locations by version.
Version on the contact profile
The Activity tab on each contact profile shows which version they got.
Read the result at a glance
The A/B test tab shows the leading version and its margin at the top. MailGraf names a leader once each version has reached at least 100 recipients and the gap is clear.
- Sent, opens, clicks, bounces, unsubscribes and complaints per version
- Version A and B over time
- Link clicks by version
Change one thing, compare side by side
Copy Version A in one click and change only what you want to test. Before sending, click Show comparison to see both designs side by side.
- Copy from A
- Change template
- Side-by-side comparison
An A/B test you can trust
Every mailbox provider handles email in its own way. MailGraf divides each provider's recipients evenly between the two versions, so Gmail or Microsoft never tips the result.
- An even split within every provider
- Both versions at the same time
- One version per recipient
“We migrated a 27k-contact list from Mailchimp and our open rates stayed exactly the same. The transition was smooth, support was hands-on, and our monthly bill dropped to a third of what we were paying. Honestly, we should have switched sooner.”
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FAQs
Frequently Asked Questions
Common questions about A/B testing in MailGraf.
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