Do segments update by themselves?

Yes. A segment is a saved set of rules, so it always shows the contacts who match right now. Engagement score and temperature are recalculated once a day.

What is the difference between a list and a segment?

A list holds the contacts you add to it. A segment finds contacts by rules and changes as they do. If you need a fixed copy, turn a segment into a list.

Which conditions can I use?

Contact fields, your custom fields, lists, tags and email behaviour such as opens, clicks and bounces, plus engagement score, temperature, last device, email client and country.

Can I leave a segment out of a campaign?

Yes. Add it under Exclude specific recipients. Unsubscribed and blocked contacts are always left out automatically.

Can a segment start an automation?

Yes. Use the trigger Contact joins a segment, or split a flow by segment. Contacts already in the segment when you activate do not enter; those who join later do.

How many rules can a segment have?

Up to 50. Join them with And or Or, and group some of them when you need both.

Segments

Send the right content to the right people

Find people who opened in the last 30 days, have a VIP tag or live in a particular country. Start with a ready segment and see who matches before you send.

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Autumn buyers

This segment matches

Contacts who and and .

Openedin the last30 days

TagisVIP

CountryisUnited Kingdom

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Live preview

4,871total contacts

4,652 active contacts

Inactive

102

Unsubscribed

Bounced

+312 since last edit

Sample contacts

OHOlivia Hughes[email protected]Active
JCJames Carter[email protected]Active
APAmelia Price[email protected]Active
HWHarry Walsh[email protected]Inactive
STSophie Turner[email protected]Active
OBOliver Bennett[email protected]Active

Showing 6 of 4,871 matching contacts.

View all matching contacts

An audience in minutes

Choose a ready segment or build your own audience with a few conditions.

Updates as people change

Contacts enter when they match your rules and leave when they no longer do.

Ready for campaigns and flows

Send a campaign to your segment or start an automation when someone joins it.

How it works

Your audience, ready in three steps

Features

Build an audience you can act on

Start with a ready segment

Choose a starting point for your next send, then adjust the conditions to fit your audience.

See who matches

Check the contact count and sample profiles as you change the conditions.

Act on email engagement

Reach recent clickers, follow up people who have not opened, or leave bounced addresses out.

Use what you know about contacts

Combine country, permission status and your own custom fields with tags and lists.

One-sentence summary

Read the audience definition as a sentence and check the rules before sending.

Find your engaged contacts

Use MailGraf's engagement score or temperature to focus on people showing interest.

List snapshots

Turn a segment into a list that stays exactly as it is.

CSV export

Download any segment as a CSV file.

See how your audience changes

Every segment shows its total and active contacts, with a 30-day trend beside the count. Refresh a count whenever you want the latest number.

Total and active contacts side by side
A 30-day trend for every segment
Refresh any count in one click

Combine conditions without losing the thread

Want to reach VIP contacts who opened an email in the last 30 days? Combine those conditions with And or Or, then check the plain-language summary as you go.

Combine conditions with And or Or
Group related conditions
Read the result before sending

Engagement you can read at a glance

Use an engagement score or temperature as a condition to focus on interested contacts. Both are calculated from email activity in MailGraf and refreshed daily.