Kit Pricing (Formerly ConvertKit): Free, Creator and Pro
Kit, formerly ConvertKit, has three plans. Free costs nothing until your list passes 10,000 subscribers, while Creator starts at $39 a month and Pro at $79, each for up to 1,000. Paid yearly, Creator costs $390 and Pro $790.
Above that, Kit pricing climbs in tiers set by your confirmed subscribers. ConvertKit renamed itself Kit in 2024, so ConvertKit pricing and Kit pricing are one price list. Every figure is a dollar price from Kit's own site on 25 October 2026.
Kit pricing plans: Free, Creator and Pro
All three plans allow unlimited emails, forms and landing pages. What changes between them is automation, the number of users and the depth of reporting.
| Plan | Users | What the plan adds |
|---|---|---|
| Free | 1 | Broadcasts, forms, landing pages, tags and segments, digital product sales, up to 10,000 subscribers |
| Creator | 2 | Visual automations, email sequences, RSS campaigns, apps and integrations, Kit branding removed, free migration |
| Pro | Unlimited | Deliverability reporting, engagement scoring, content A/B tests, a newsletter referral system, priority support |
A yearly plan costs ten monthly payments, which Kit sells as two months free. Kit is also taking 25% off the first year of yearly Pro for lists up to 65,000, which makes year one $593 at the smallest tier. Its site says the offer ends on 7 November 2026, and renewals are at the standard price.
Older pages call the free plan Newsletter and Pro by its old name, Creator Pro. The pricing page now uses the shorter names, though some of Kit's help articles have not caught up.
Kit pricing by subscriber count
Each paid tier covers subscribers up to a set number, and your confirmed count decides which tier you pay for. We moved the slider on Kit's pricing page through every stop on 25 October 2026, with yearly billing switched on and then off.
| Subscribers, up to | Creator monthly | Creator yearly | Pro monthly | Pro yearly |
|---|---|---|---|---|
| 1,000 | $39 | $390 | $79 | $790 |
| 3,000 | $59 | $590 | $99 | $990 |
| 5,000 | $89 | $890 | $139 | $1,390 |
| 8,000 | $119 | $1,190 | $169 | $1,690 |
| 10,000 | $139 | $1,390 | $189 | $1,890 |
| 15,000 | $169 | $1,690 | $249 | $2,490 |
| 20,000 | $189 | $1,890 | $269 | $2,690 |
| 25,000 | $199 | $1,990 | $279 | $2,790 |
| 35,000 | $259 | $2,590 | $363 | $3,630 |
| 45,000 | $319 | $3,190 | $447 | $4,470 |
| 55,000 | $379 | $3,790 | $519 | $5,190 |
The Pro yearly column is the standard rate, before any first-year discount. Above 25,000, tiers step up every 10,000 subscribers until 365,000, then 400,000, where Creator reaches $2,299 a month. Past 500,000, Kit quotes a custom plan after a demo.
Free stops at 10,000. A list of 12,000 therefore pays for the 15,000 tier: $169 a month on Creator.
Is Kit free? What you get for $0
Yes. Kit's Free plan costs nothing for as long as you stay below 10,000 subscribers.
It includes unlimited broadcasts, every form and landing page you need, tags and segments, two-variant subject line tests and the sale of digital products. What it leaves out is automation: visual automations, email sequences, rules and RSS campaigns all need a paid plan. So a welcome email series that sends itself to new subscribers is not possible on Free.
Free also keeps Kit's branding on your emails and pages, allows one user, and answers support requests in the order they arrive, within 24 hours. Past 10,000 you have to upgrade to keep sending, and everything you built stays in the account.
Older reviews limit Free to one form, one landing page and one automation. Kit's help centre now sets no cap on forms or landing pages for Free users, and keeps all automation for paying plans.
Kit Creator or Pro (formerly Creator Pro): what Pro adds
Creator covers the everyday work of a newsletter: automated email flows, sequences, integrations and your own branding. Pro brings reporting, team and growth tools for $40 to $80 a month more, up to 25,000 subscribers.
On top of Creator, Pro gives you:
- Unlimited users, where Creator stops at two
- Open and click reports split by inbox provider, such as Gmail and Outlook, or by segment
- A score of one to five stars for each subscriber's engagement
- A/B tests on up to five subject lines, and on the email content
- A free SparkLoop referral plan, which Kit values at $99 a month
- Facebook Custom Audiences sync, an Insights dashboard and link editing after a send
The quickest test is the team. If a third person needs their own login, only Pro allows it.
What counts towards your Kit subscriber total
Kit bills on confirmed subscribers, and each address counts once, however many tags it carries. Its help centre lists the statuses that count.
| Subscriber status | Billed by Kit? |
|---|---|
| Confirmed | Yes |
| Cold: confirmed, but no open or click in 90 days (30 days for new subscribers) | Yes |
| Confirmed, with a soft bounce on one email | Yes |
| Unconfirmed: signed up but never clicked the double opt-in link | No |
| Unsubscribed | No |
| Bounced after a hard bounce | No |
| Complained or blocked | No |
Cold subscribers cost money without being read. Kit suggests cleaning the list about twice a year, and unsubscribing cold readers can bring the count under a cheaper tier.
What happens when you pass a Kit tier
Kit moves you up automatically as soon as you pass your tier's limit, and sending carries on. The extra cost depends on how you pay.
On monthly billing, the next bill carries the higher price plus a pro-rated charge for the rest of the month. Kit's own example is a $39 account that reaches 1,001 subscribers on 21 October. On 1 November it pays $66: $59 for the 3,000 tier and $7 for the overlap.
On yearly billing, Kit charges the pro-rated difference straight away, then the full yearly price of the bigger tier at renewal.
Moving down is up to you. After a clean-up, Account & Billing shows a "Switch to a lower tier" link. The cheaper price starts on your next billing date, as long as the count is still below the limit.
Three smaller rules sit in Kit's billing help:
- A large import can get an account suspended for a while, so Kit asks you to warn it first.
- Yearly plans switch to monthly billing only when their year ends.
- Refunds are given within 30 days of the first payment, and not after.
Kit pricing for a weekly newsletter with 3,000 subscribers
Here is the bill for a food writer in Durham (an example, not a real account) with 3,000 confirmed readers and a recipe email every Thursday. She wants a five-email welcome series for newcomers, and that rules out Free.
| Plan for her list | Paid monthly, for a year | Paid yearly | After reader 3,001 | Users |
|---|---|---|---|---|
| Free (no welcome series) | $0 | $0 | Still $0 up to 10,000 | 1 |
| Creator | $708 ($59 a month) | $590 | $89 a month, or $890 a year | 2 |
| Pro | $1,188 ($99 a month) | $990 | $139 a month, or $1,390 a year | Unlimited |
None of the three charges per email, so Thursdays and the welcome emails add nothing.
Her list sits at the top of the $59 tier. One more confirmed sign-up moves Creator up a tier: $360 more a year if she pays monthly, or $300 more if she pays yearly. If 300 of her readers have gone cold, unsubscribing them keeps her in the cheaper tier for longer.
Selling a $10 recipe ebook through Kit would cost $0.65 a sale on any plan. Kit's fee is 3.5% plus 30 cents, card processing included.
ConvertKit pricing in older reviews
Kit raised its prices in 2025, its first increase in 12 years. Existing customers moved to the new prices from their first billing cycle after 15 October 2025.
Older reviews therefore quote Creator at $25 or $29 for 1,000 subscribers, against $39 today. Kit's billing help says to trust the pricing page when an older review disagrees.
How MailGraf prices the Durham newsletter
On MailGraf, the price follows the number of emails sent in a month.
A month with five Thursdays means 15,000 newsletter emails plus the welcome series. That fits the 25K a month plan, at $59 a month or $590 paid yearly: the same as Kit Creator for her 3,000 readers today.
The gap opens with growth. At 4,000 readers, Kit bills her for the 5,000 tier, $89 a month on Creator, while a five-Thursday month of 20,000 emails still fits 25K. At 8,000 readers, Kit Creator costs $119 a month, while five Thursdays come to 40,000 emails and fit the 50K a month plan at $79, or $790 paid yearly.
Cold readers work differently too. Kit bills them until they are unsubscribed. On MailGraf she can build a segment of contacts whose Temperature is Cold and exclude it from the Thursday campaign, so her sends fall while every reader stays on the list.
Her welcome emails run on the same plan, since MailGraf's monthly plan sets no limit on active automations.
If she drops the welcome emails and stays below 10,000, Kit Free costs her nothing, and no paid plan beats that. If a welcome series is what would take a list like hers off Kit Free, start with 25K a month on the pricing page.
Originally published: Oct 25, 2026
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