MailerLite Pricing: Free Plan, Comfort and Power Prices

MailerLite is free for up to 250 active subscribers and 2,500 emails a month. Above that, you pay by list size: Comfort starts at $12 a month and Power at $25, both for up to 500 subscribers.

Comfort and Power replaced the Growing Business and Advanced plans on 16 June 2026, when MailerLite also changed its prices and free plan limits. Older MailerLite pricing guides that use those names quote the old figures.

MailerLite pricing at a glance

MailerLite has four plans: Free, Comfort, Power and Enterprise. Both paid plans are priced by your number of active subscribers. The table shows each plan at its entry tier, 500 subscribers.

Enterprise starts above 200,000 subscribers and is quoted by MailerLite's sales team. Accounts that bought a paid plan before the June change move to the new prices at their next renewal or plan change.

MailerLite pricing by number of subscribers

Your price is set by the subscriber tier your list falls into, and each tier is a ceiling. Any list between 1,001 and 2,500 active subscribers pays the same as a full tier.

Active subscribers, up to	Comfort, monthly	Comfort, yearly	Power, monthly	Power, yearly
500	$12 a month	$129.60 a year	$25 a month	$270 a year
1,000	$19 a month	$205.20 a year	$39 a month	$421.20 a year
2,500	$33 a month	$356.40 a year	$49 a month	$529.20 a year
5,000	$49 a month	$529.20 a year	$69 a month	$745.20 a year
8,000	$69 a month	$745.20 a year	$99 a month	$1,069.20 a year
10,000	$89 a month	$961.20 a year	$129 a month	$1,393.20 a year

The yearly figures are the discounted monthly rate MailerLite shows, multiplied by 12 months. Larger lists keep climbing: on Comfort, 50,000 subscribers cost $319 a month and 100,000 cost $439 a month.

Comfort's monthly email limit follows the tier too. You get 10 times the top of your tier each month: 10,000 emails on the 1,000 tier, whether your list is 200 strong or 900.

What the MailerLite free plan includes

The free plan never expires while you stay under its two caps. It includes all three email editors, 3 automations, 3 signup forms, 1 website, 1 landing page, 1 digital product and 2 user seats.

These are not included until you pay:

• Removing the MailerLite logo from your emails.
• Email support, since free accounts get the knowledge base.
• A subscriber preference centre and an unsubscribe page builder.
• The AI writing assistant, dynamic email content and multivariate testing.
• Campaigns sent automatically from your blog's feed (RSS), automatic resends and your own web address for a MailerLite website or landing page.
• Sending from other software through the API (application programming interface) or MCP (the connection AI assistants use).

The preference centre is the gap that touches list size, because it lets subscribers pick fewer emails instead of unsubscribing.

When a free account passes 250 active subscribers, MailerLite locks sending for campaigns and automations. You can send again after upgrading or removing active subscribers.

One condition applies on every plan. MailerLite's help centre says addresses on free domains such as Gmail or Outlook can't be authenticated. After your first 14 days, you need an authenticated domain of your own to keep sending campaigns.

If you don't own a domain yet, buying one is an extra cost. The domain then needs authentication records such as SPF and DKIM, which prove to inbox providers that the mail comes from you.

Comfort or Power: which MailerLite plan you need

Comfort fits a business that sends one or two newsletters a week, because its allowance covers ten sends a month to a full tier. Power is for bigger teams, frequent senders and complex automations. At 2,500 subscribers, Power costs $16 a month more than Comfort.

Four limits push a Comfort account to Power:

• People. Comfort has 3 user seats, and the MailerLite pricing page lists no extra seats to buy. A fourth colleague means Power, which has unlimited seats.
• Sending. A daily campaign uses about 30 sends per subscriber each month, three times what Comfort allows. Power has no monthly cap, under a fair use policy.
• Automations. Comfort runs 50 active automations, each with one trigger. Power removes the cap and lets one automation start from up to three triggers.
• Pages and products. Comfort allows 10 forms, 10 websites and landing pages combined, and 5 digital products or bookings. Power lifts all three limits.

How MailerLite counts subscribers

MailerLite pricing counts active subscribers only. Unsubscribed and bounced addresses don't count towards your plan.

The count is cumulative within each billing cycle. Any address that was active at any point in the cycle counts, even if you delete it, until the count resets on your billing date. In MailerLite's own example, subscribers deleted on 1 April with a billing date of 5 April count until 4 April.

So addresses you import and then remove still count for that cycle, which makes the import the moment to check the list for dead addresses. Deleting subscribers and uploading new ones to stay under a limit breaks MailerLite's terms of service.

Emails are counted per person. One email to one subscriber is one send, so a campaign to 1,000 people uses 1,000 of your monthly emails.

What happens when you go over a limit

On Comfort and Power, MailerLite moves you to the next tier automatically when your active subscribers pass the limit. It charges a pro-rated amount for the rest of the cycle and the new price from the next one. You can cancel a scheduled upgrade under Account settings > Plan and billing.

A yearly plan works the same way: crossing the limit mid-year brings a pro-rated charge based on the new annual price. You pick the tier again at renewal.

When we checked, MailerLite described going over the Comfort email allowance in two ways. Its billing help article says the plan moves up a tier until renewal. In its example, a Comfort 5,000 account sending over 50,000 emails becomes Comfort 8,000 for the rest of the cycle.

The MailerLite pricing FAQ says instead that you can upgrade to Power or wait for the next cycle. Both pages say MailerLite tells you in your account.

Feature limits work differently. Going over your active automations, forms or sites doesn't trigger an upgrade. On Comfort, though, you can't create or edit more until you cut back or upgrade, and on Free, imports and sending stop too.

MailerLite pricing for UK businesses: currency, discounts and the trial

There is no pound price list: MailerLite publishes its prices in dollars and euros only. The currency follows your billing address, and your bank converts the payment.

Three rules change the bill:

• Yearly billing takes 10% off, and the plan renews automatically until you cancel.
• Nonprofits get 30% off paid plans after sending proof of status. Only one discount applies, so a nonprofit paying yearly gets the 30%.
• Refunds are narrow. MailerLite's refund policy excludes unused or partly used plans, and a wrong plan bought by mistake. Settle the tier before you pay for a year.

Every new account gets a 14-day trial of paid features, with no card needed. The trial keeps the free plan's subscriber and email caps. A list bigger than 250 can try the tools, but not a send to everyone on it.

A year of MailerLite for a 950-subscriber bookshop

A secondhand bookshop in Lancaster, a shop that exists only in this example, has 950 active subscribers and emails them every Friday. That is 3,800 sends in a four-Friday month and 4,750 when a month has five.

Free is out at 950 subscribers. It only fits a list of up to 250, where four sends use 1,000 of the 2,500 free emails.

950 active subscribers, one email a week	Comfort	Power
Subscriber tier	Up to 1,000	Up to 1,000
Paid monthly, 12 months	$228 ($19 a month)	$468 ($39 a month)
Paid yearly	$205.20 ($17.10 a month)	$421.20 ($35.10 a month)
Emails included a month	10,000	Unlimited, fair use
If the list passes 1,000 active	2,500 tier: $33 a month, $356.40 a year	2,500 tier: $49 a month, $529.20 a year

Comfort covers the bookshop with room to spare, since its busiest month uses 4,750 of 10,000 included emails. Paying yearly saves $22.80 on Comfort over 12 monthly payments.

The margin on subscribers is thin. Another 51 active subscribers in one billing cycle, even ones deleted later, would move the bookshop to the 2,500 tier.

Paying for sends instead of subscribers

MailGraf prices by the emails you send each month and doesn't count contacts. Deleting or re-importing addresses never changes the bill, so the cumulative count above has no MailGraf equivalent.

The bookshop's busiest month, 4,750 sends, fits the 5K a month plan. That plan is sold yearly only, at $190 a year.

Here the price follows sends. Once the list passes 1,000, a five-Friday month goes over 5,000 sends. The bookshop would then buy extra sending credits for that month or move to a larger plan.

A fourth team member, the point where Comfort runs out of seats, fits within the 10 user seats MailGraf includes.

The MailGraf domain tab in Settings > Senders gives you a sending address with no domain to buy. Compare the bookshop's monthly email volume on the pricing page.