Guides and tips
MailGraf Blog
We share email marketing insights and digital growth strategies.
Email Segmentation: Send the Right Message to the Right People
Learn how to segment your email list by behaviour, engagement and purchase history. Practical strate...
Opt-In, Double Opt-In and Soft Opt-In: UK Email Consent Guide
Understand single opt-in, double opt-in and the UK soft opt-in rule under PECR. Build a permission-b...
SPF, DKIM and DMARC Guide for Email Authentication
Learn how to set up SPF, DKIM and DMARC step by step. Understand why email authentication matters fo...
Transactional Email: What It Is and How It Works
Transactional vs marketing email explained. Use cases, delivery best practices, UK GDPR consent rule...
Hard Bounce vs Soft Bounce: What They Mean and How to Fix Them
What is an email bounce? Hard vs soft bounce differences, SMTP error codes, acceptable bounce rates ...
AI Email Marketing: A Practical Guide for 2026
How to use AI in your email campaigns. ChatGPT prompt templates, send time optimisation, campaign re...
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