Every emails or newsletters you send to your customers are very important and they are your company’s digital showcase in the digital world.
Some advice for the best email newsletters
Images and logos should have enough resolutions.
The width of the newsletter designs should be between 600 px and 700 px generally.
The texts in the newsletter should be large enough to be read easily from any device. Line spacing is also important.
All newsletter content must include your company’s logo and also corporate informations for corporate image.
The entire message should not be compressed into a newsletter. A simple and fresh email should be created, and the most important information of the message should be given on the landing page or website.
The “Alt text, alternative text” information should be given for all images in the content of the newsletter.
An “unsubscribe” link must be added to all newsletters.
An “Online view” rescue link must be added to all emails. Usually add to top of the emails for UI.
The design quality of the newsletter is very important for high sales and conversion rates. According to some studies, click-through and sales rates are high after sent with high quality newsletters.
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